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undr's mission

Every aquascape is both an artwork and an ongoing biology experiment. UNDR exists to push the artistic frontier of aquascaping, while providing practical tools for keeping your experiment under control.

Decor 2.0

Get ready to think of aquarium decor in new ways. 

What if we abandon putting plastic imitations of nature in the aquarium, and let our human additions draw from the best of modern art and architecture? 

What if filters, pumps, and other equipment were to live inside the aquarium as artistic statements instead of being hidden away? 

What if aquarium decor put more creativity in the hands of the aquarist so that no two uses of a product look exactly the same?

These are some of the first questions that UNDR seeks to answer. If you’re interested in being notified as new products are released, join the email list below. 

UNDR’s Principles

  1. Create best-in-class products for aquarists
  2. Treat manufacturing partners with dignity
  3. Minimize negative environmental impacts
  4. Don’t take ourselves too seriously

 

Based in Rochester, NY

Products coming soon